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Online Strategy

A look at LinkedIn’s new company pages

Thursday, September 13th, 2012 at 8:00 am

LinkedIn announced some design changes to their company pages this week and I wanted to take a couple minutes to point out those changes so you can be prepared to update.

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Piehead and Warner Bros. Consumer Products launch The Treasures of Middle-earth Design Contest

Friday, September 7th, 2012 at 9:00 am

Rumors have been flying around the much-anticipated release of The Hobbit: An Unexpected Journey. Now recently announced as an exciting trilogy, the three highly anticipated films will have fans sitting at the edge of their seats just like they did with The Lord of the Rings trilogy. Adding to the anticipation, Warner Bros. Consumer Products and Piehead have just announced The Treasures of Middle-earth Design Contest.

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Four Facebook app ideas to generate brand awareness

Thursday, August 30th, 2012 at 8:31 am

A good Facebook app can help a brand generate a significant amount of awareness. Now, there’s a lot that goes into coming up with a good app idea, including audience research, analysis and testing. However, there are several that seem to be timeless and drive decent results continuously.

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Welcome to Social Media Poaching 101

Wednesday, August 22nd, 2012 at 9:00 am

You want to know why it’s so important to communicate with customers on social media channels like Facebook and Twitter? Well, if you don’t, your competitors will.

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NASA utilizes Twitter for new Mars Rover

Monday, August 6th, 2012 at 10:47 am

Here’s a fun and creative way to use Twitter. NASA has given its new Mars Rover its very own Twitter handle, which currently has more than half a million followers. The fun part is that the Rover is tweeting just in the first person, though obviously a machine.

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