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Thursday, May 10th, 2012 at 8:27 am

Cody Barbierri

Cody is the Social Media Manager at Piehead

Anyone who creates content knows that giving your masterpiece a title is probably one of the hardest parts in the process, but also the most important.

The ongoing debate around titles is that some people say it should be a descriptor to the content itself. Others say it should catch the readers attention and make them want to click. Some think titles in the form of questions are the way to go. Oh, and lets not forget about search engine optimization and making sure your titles have the right keywords or phrases for Google, Yahoo! and Bing. If you’re really interested in taking a deep dive on the subject, check out copyblogger and its 11-part series on the topic.

Regardless of the debate, the goal is to get people to click and read more. With that in mind, I have provided a few tips below to think about when giving your content a title:

  1. Keep it short: For example, no one wants to read a run on sentence when trying to figure out if they want to read your blog post. Also, long titles tend to not mesh well with social sharing channels, like Facebook and Twitter. One of my biggest pet peeves is when a title is so long that I can’t add any more characters on Twitter because the title took them all up!
  2. Don’t Capitalize All The Words: I can understand why people want to capitalize all the first letters in the title, but the reality is you want to treat the title like the first sentence of your content. Have it be grammatically correct and let it lead the reader into more.
  3. Track your results: You’d be amazed how many brands post blogs weekly and even daily, but never look back at what titles generated the best results.

Have any more tips on titles? Leave them below in our comments section.