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Are Your Customers Part Of ‘Generation App’?

Are Your Customers Part Of ‘Generation App’?

Thursday, November 3rd, 2011 at 10:35 am

Cody Barbierri

Cody is the Social Media Manager at Piehead

No, there’s not a new generation out there to be added to the ranks of millennials or baby-boomers. However, a newly released Nielsen third quarter survey of mobile users uncovers a rapidly growing group of smartphone users between the ages of 25-34.

While only about 43% of all cell phone users own a smartphone, if you’re between the ages of 25-34 that percentage jumps drastically to about 62%. While not terribly surprising – this group is known for being tech savvy, having disposable income and willing to try anything – the percentage should excite marketers who are trying to figure out how to reach this age group.

With such a large percentage, focusing marketing efforts on creating native apps or optimizing a traditional website for the mobile browser should be a no brainer. The evidence is out there. Daily deals sites like Groupon, Living Social and even Google, who just launched an Android version of Google Offers today, have created native apps for users looking for the best deal in their area. Not to mention major brands, like MTV, who have created a mobile version of their website for the on-the-go viewer.

The key that marketers should be considering when thinking about mobile is having a clear and concise strategy. Understand your mobile audience (their needs and wants), figure out the creative and technology play (do you go mobile browser or native app?) and, finally, execute and measure (and repeat).

Does your company have a native app or mobile optimized website?